Written for the marketer in the field using everyday language, examples, and case studies that will help all members of a hospital marketing department do their jobs better while spending marketing dollars wisely.

The Thought Leaders Project: Hospital Marketing, is co-written by a team of marketing thought leaders in the healthcare industry. The book is a compilation of healthcare marketing insights, tips, and best practices written by leading hospital marketers. The book itself covers a variety of topics such as the application of digital marketing strategies to patient acquisition, patient experience, patient retention, and service line marketing. With articles from the likes of Lee Aase, Chris Boyer, Dan Dunlop we are empowered with the tools and inspired to take action to impact the very lives of the patients we serve.

Who will benefit from this book?

Managers and administrators in marketing and public relations involving patient acquisition, patient experience, patient retention, and service line marketing.

Whose insights are featured in this book?

  • Lee Aase – Mayo Clinic
  • Brian Bierbaum – Priority Integrated Marketing
  • Kathleen Armstrong – Lehigh Valley Health Network
  • Chris Boyer – Inova Health System
  • Randy Bunker – United Health Group
  • Dan Dunlop – Jennings
  • Gabrielle Detora – Strategic Healthcare Consultant
  • Tyler Haney – Wake Forest Baptist Health
  • Ann Marie Gothard – Mount Sinai Medical Center
  • Meredith Gould – Healthcare Author and Social Media Counselor
  • Albert Maruggi – Provident Partners
  • Lisa McCluskey – Memorial Health Care System
  • Peggy Mika – Christiana Care Health System
  • Donna Teach – Nationwide Childrens Hospital
  • Trisha Torrey – Every Patient’s Advocate
  • Jesse Stremcha and Cavan Reagan-Reichmann – Children’s Hospitals and Clinics of Minnesota
  • Suzanne Sawyer – University of Pennsylvania Health System
  • Robin Segbers – Segbers Brand Health
  • Debra Stevens – Phoenix Children’s Hospital
  • Nicola Ziady – Case Western Reserve University

Where can I get the book?

The Thought Leaders Project: Hospital Marketing

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